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At the press conference, the leading guests attending the event came to the stage to start the device button. In the countdown of the scene, Wenchuang Liquor was officially launched, marking the deep integration of the IP of Maotai and West Lake.Editor: Chen Yang Cai Zhongcheng Fang CunfangKweichow Moutai December 31, 2024 23:28 Guizhou

Source: Maotai Rong Media CenterEditor: Zhang Yingfang Wang ChengOne bottle with one view, ten bottles with ten views. In the next four years, this series of products will continue to launch two of the ten scenic spots of West Lake every year, which will profoundly show the profoundness of Chinese culture and let the world see the unique charm of China liquor culture.

Xin Chen, secretary and chairman of the Party Committee of Zhongda Group Co., Ltd., Luo Chang and Li Jing, members and vice presidents of the Party Committee, and Xu Binyi, secretary and chairman of Zhongda Yunshang Co., Ltd.; Ji Keliang, the old leader of Maotai Group, Wan Bo, member of the Party Committee and deputy general manager, and Xiang Ping, member of the Party Committee and deputy general manager of Maotai Liquor Co., Ltd. attended the event.Source: Maotai Rong Media CenterIn the long history, each culture has its own unique expression and inheritance path. Maotai West Lake Range Rover Series Wenchuang Liquor contains the ingenuity of Maotai and the spirit of the West Lake landscape. The cultural blending of the two and the resonance of each other's spirit are the exploration of the perfect integration of tradition and innovation, which not only represents the excellent quality of Maotai, but also carries the profound connotation of West Lake culture, and is also the pursuit and yearning for a better life.